For many business owners, even a slight mention of the word advertising may conjure colourful images of the Las Vegas cityscape – big and bright neon signs, with sky-high costs! Still, if you’re making a strategy for your next advertising campaign, there is really no need for you to be so monumental. As William…
Audiovisual technology has been integrating event planners with attendees in fascinating ways throughout events. With every passing year, ingenious audiovisual trends continue to overflow the technological industry to a new extent. 2019 aspires to be the touchstone of this continual audio-visual evolution with more whip-smart event marketing attributions. So in this list, we are jotting…
Contrary to popular belief, you don’t need to spend a fortune to market and promote your events. Regardless of whether you’re hosting virtual or IRL (in real life) events, there are a bunch of ways to maximize event attendance without the risk of sending your brand to the poorhouse. Here at MaestroConference we’ve been helping…
A well-executed event leaves both attendees and hosts with a sense of accomplishment. From networking meet-ups where attendees connect with their peers, to conferences where everyone walks away having learned something, a successful event is a huge sigh of relief. Have you ever given thought to the back-end work that goes into organizing an event?…
The sweeping wave of digitization certainly has not bypassed the constantly evolving event management industry. The ubiquity of personal devices and the round-the-clock connectedness in modern societies have opened up many new avenues for consumer immersion into carefully crafted realities. Delivering such novel, memorable, and exciting experiences used to be the event manager’s prerogative, and…
Listen, it’s time to go big or go home when considering event marketing strategies. Placing an ad for an upcoming event in the newspaper might have been effective in 1980, but it’s certainly not the most productive event marketing strategy being used today. Where will you find your audience – sales leads or potential donors…