The sweeping wave of digitization certainly has not bypassed the constantly evolving event management industry. The ubiquity of personal devices and the round-the-clock connectedness in modern societies have opened up many new avenues for consumer immersion into carefully crafted realities. Delivering such novel, memorable, and exciting experiences used to be the event manager’s prerogative, and many traditional companies find themselves at odds with the times. What seems like a challenge, however, can be a great opportunity in the hands of an experienced and savvy event company. Here are six specific ways in which digitization benefits change how we experience events.
Reno is a founder and director of a leading exhibition and event company Enigma Visual Solutions, specializing in retail designs, interiors, graphic productions, signage systems, office refurbishment, event branding, exhibition stands and much more. He specializes in experiential marketing and event productions. He enjoys sharing his thoughts on future marketing ideas and design trends. Feel free to follow him on Twitter.