Category :Event Marketing Strategies

Event Marketing Strategies Event Planning

How to Become an Event Planner in 2017

how to become event planner 2017 - featured image
Reading Time: 8 minutes

A well-executed event leaves both attendees and hosts with a sense of accomplishment. From networking meet-ups where attendees connect with their peers, to conferences where everyone walks away having learned something, a successful event is a huge sigh of relief.

Have you ever given thought to the back-end work that goes into organizing an event? Event planning requires some heavy lifting, from deciding on a big-picture vision to delivering on the minor details and keeping a cool head throughout the process. A career in this field is rewarding, but it’s no easy feat to make an event valuable for all who are involved.

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Event Marketing Strategies General

6 Ways Digitization Is Changing The Way We Experience Events

6 Digital Trends
Reading Time: 2 minutes

The sweeping wave of digitization certainly has not bypassed the constantly evolving event management industry. The ubiquity of personal devices and the round-the-clock connectedness in modern societies have opened up many new avenues for consumer immersion into carefully crafted realities. Delivering such novel, memorable, and exciting experiences used to be the event manager’s prerogative, and many traditional companies find themselves at odds with the times. What seems like a challenge, however, can be a great opportunity in the hands of an experienced and savvy event company. Here are six specific ways in which digitization benefits change how we experience events.

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Event Marketing Strategies Marketing Your Business

Top 5 Virtual Event Marketing Strategies to Make Your Next Event Pop

top 5 virtual event marketing strategies to make your next event pop
Reading Time: 3 minutes

Listen, it’s time to go big or go home when considering event marketing strategies. Placing an ad for an upcoming event in the newspaper might have been effective in 1980, but it’s certainly not the most productive event marketing strategy being used today. Where will you find your audience – sales leads or potential donors or event participants – in modern society? Online. You got it. So put your event there and reach your intended audience more effectively than ever before. Here are some best practice tips to make your next event pop.

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