Author Archives: Julian Martinez

Julian Martinez
Julian Martinez

Director of Marketing, MaestroConference

Email List Email Marketing Event Marketing Strategies Event Planning General Marketing Your Business

Event Marketing Strategy: How To Promote Your Events for FREE

Get the Event Marketing Strategy Guide
Reading Time: 5 minutes

Contrary to popular belief, you don’t need to spend a fortune to market and promote your events. Regardless of whether you’re hosting virtual or IRL (in real life) events, there are a bunch of ways to maximize event attendance without the risk of sending your brand to the poorhouse.

Here at MaestroConference we’ve been helping our customers host thousands of online events, conference calls, and highly interactive webinars since 2009 with over 8 million participants and counting. Though there are many ways to market events, we focus on the ones we have personally found to be the most effective. These savvy event marketing strategies are not only effective but will also save you from spending a huge amount of money on webinar promotion.

For your reading pleasure and convenience, we’ve compiled a lengthy, comprehensive (read: EPIC!) guide to help with your event marketing efforts, the just-now-published guide, “Event Marketing Strategy: Savvy Strategies to Maximize Your Event Attendance”! Download it here now.

Download the Event Marketing Strategy Guide here

If you’re not ready to dive into such an epic guide on event marketing strategies, we’ve written a brief snippet below. 

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Collaboration Tools General Web Conferencing Webinar webinar software Webinar Success Tips Webinar Systems

How to Evaluate & Analyze Any Webinar Software

How to find webinar software that doesn't suck
Reading Time: 10 minutes

At MaestroConference, we’ve seen thousands of customers aiming for specific results with their webinars. There are multiple webinar options available, so the goal of this post is to help you, our readers, navigate them and find the webinar platform that will create the optimal results for your organization.

Please note, we had originally shared this information via a downloadable whitepaper (which is still available online here if you prefer the PDF version), but we want to make sure our blog subscribers, many of whom may have never visited our company website, are able to benefit from this deep dive into webinar software.

With that said, the following ideas will be addressed in this lengthy post:

  • Results that webinar hosts are seeking
  • Key metrics for webinar programs
  • Successfully evaluating a webinar provider
  • Engaging participants during the event
  • Driving actions and achieving desired results
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amazing conversations How We Work

Amazing Conversations: People Actually Talking

Reading Time: 2 minutes

Numerous research studies suggest that people learn more and retain more information when they feel involved and included in the discussion i.e. when they’re talking with someone as opposed to when they simply sit back and listen to someone speak at them.

There’s just something uniquely powerful about people actually talking.

Our company exists to light up the world with the power of those special, amazing conversations where everyone can participate fully and feel involved and included. That often means people talking in many parallel small groups, guided or facilitated by a central host. Everyone can contribute, meet others, vote, take notes and otherwise apply themselves. And that makes these conversations better for learning, fostering relationships and inspiring real-world actions

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