Category :General

General Productivity

Top 5 Tips For Streamlining and Decluttering Your Virtual Workspace

Decluttering your virtual workspace

Remember when you kept paper documents stored in real folders filed away in a cabinet in your office? You did your best to keep your workspace tidy, with everything in its place, right? Now that your workspace is “virtual,” with files and folders stored on a hard drive, it’s more important than ever to keep your workspace tidy.

The old saying “a place for everything, and everything in its place” has never been truer than in today’s digital workplace. I’ll show you how to keep your desktop and your Taskbar or Dock clean, create and organize your folders, use cloud storage and maintain backups, manage your browser bookmarks and clean out your email inbox.

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General Web Conferencing Webinar Success Tips

7 Creative Ways To Make Your Next Webinar Engaging & Memorable

webinar

I’ve attended too many webinars to ever give a precise count. Like anything else, there were those that were engaging and interesting and there were, of course, others that were rather boring, predictable and even suspicious.

First, let’s go over the typical flow of most webinars. To make things interesting, we’ll start at the very top:

  1. Sensational ads are plastered over social media and other platforms promoting the event.
  2. As the day of the event inches closer, visions of grandeur are promised. Ads are shown more frequently with increasingly aggressive reminders.
  3. As the event starts, unbelievable promises are made.
  4. During the event, the host imparts information that seems to be leading up to something.
  5. Closer to the end you see how the tips/techniques were actually part of a larger, more important, limited product that you can get at a “ridiculous bargain.”

Bottom line: most webinars are done for the obvious and single purpose of selling a product. In general, this approach tends to lead to suspicion and low engagement with participants.

Delivering an engaging, dynamic webinar that captivates your audience is not easy. However, if you think creatively, you can distinguish yourself as an authority and present webinars that captivate and enthrall.  

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General Video Conferencing

Beginner’s Guide to Video Conferencing

Beginners Guide to Video Conferencing

Video conferencing is an addition to the numerous ways you can use video in your business. It allows people to connect authentically because of the power of audio and video technology.

The Beginner’s Guide to Video Conferencing will explain the what, why and how and provide details to help you get started.

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Event Marketing Strategies General

6 Ways Digitization Is Changing The Way We Experience Events

6 Digital Trends

The sweeping wave of digitization certainly has not bypassed the constantly evolving event management industry. The ubiquity of personal devices and the round-the-clock connectedness in modern societies have opened up many new avenues for consumer immersion into carefully crafted realities. Delivering such novel, memorable, and exciting experiences used to be the event manager’s prerogative, and many traditional companies find themselves at odds with the times. What seems like a challenge, however, can be a great opportunity in the hands of an experienced and savvy event company. Here are six specific ways in which digitization benefits change how we experience events.

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General Productivity

8 Productivity Hacks Every Successful Entrepreneur Should Know

Do more - productivity hacks

Are you struggling with productivity?  Do you feel like you’re drowning in the chaos of your current routine?  Then this post is for you!  These productivity hacks will keep your energy levels high, task list organized and distractions at a minimum.  Let’s dive in!

Productivity Hacks - Exercise
Jump straight to the infographic

Productivity Hack #1: Exercise

Exercise is a natural energy booster, so it makes sense that higher energy levels = greater productivity.

At the University of Georgia, Professor Patrick O’Connor conducted a study with 36 volunteers who did not exercise on a regular basis.  The study found that low-intensity exercise can increase energy levels by 20% and decrease fatigue by 65%!

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General Marketing Your Business

Marketing Trends for 2018 You Can Start Today for Free

Marketing is a constantly evolving beast. Accordingly, the plethora of web platforms available to harness its potential keeps growing with it.

It can be difficult to predict which marketing channels will provide the best bang for your company’s buck. It also doesn’t help that the industry is filled with snake-oil salespeople and buzz terms like CRO, growth hacking, influencer marketing, and SEO. 

To help you sort through it all, we’ve scoured the trade shows, talked to marketing and ad agencies, and figured out which marketing trends are defining 2017 and set to continue into 2018

1. Mobile Video

Mobile Video

Mobile video is king these days, with $5.4 billion spent on video advertising (which accounts for 35% of total online spending). Dreamworks CEO, Jeffrey Katzenberg explains that Hollywood is taking notice, spending the past three years focused on creating short, 3- to 5-minute video clips with Game of Thrones production levels aimed directly at mobile audiences.

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General Marketing Your Business

Event Marketing 101: 12 Strategies To Drastically Improve Your Conference ROI With Social Media

It seems strange to think there was ever a time when social media wasn’t an integral part of the event marketing strategy for online and offline events.

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Blogging for Business General

Why You Should Blog For Your Coaching Business

Why you should blog for your coaching business

When you find a great blog, you know it. A great blog fills a need. Whether your readers are looking to improve their time management skills or find that ideal work-life balance, the desire to learn more about a particular topic is what fuels that need and drives them to your blog.

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General Marketing Your Business

7 Effective Ways to Get More Traffic to Your Webinars

7 ways to get more traffic to your webinars

There’s a good reason many internet marketers use webinars to market their products and services. It’s because they work. In fact, it’s arguably the best way to convert subscribers into actual customers.

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