The sweeping wave of digitization certainly has not bypassed the constantly evolving event management industry. The ubiquity of personal devices and the round-the-clock connectedness in modern societies have opened up many new avenues for consumer immersion into carefully crafted realities. Delivering such novel, memorable, and exciting experiences used to be the event manager’s prerogative, and many traditional companies find themselves at odds with the times. What seems like a challenge, however, can be a great opportunity in the hands of an experienced and savvy event company. Here are six specific ways in which digitization benefits change how we experience events.
Are you struggling with productivity? Do you feel like you’re drowning in the chaos of your current routine? Then this post is for you! These productivity hacks will keep your energy levels high, task list organized and distractions at a minimum. Let’s dive in!
Productivity Hack #1: Exercise
Exercise is a natural energy booster, so it makes sense that higher energy levels = greater productivity.
At the University of Georgia, Professor Patrick O’Connor conducted a study with 36 volunteers who did not exercise on a regular basis. The study found that low-intensity exercise can increase energy levels by 20% and decrease fatigue by 65%!
Marketing is a constantly evolving beast. Accordingly, the plethora of web platforms available to harness its potential keeps growing with it.
It can be difficult to predict which marketing channels will provide the best bang for your company’s buck. It also doesn’t help that the industry is filled with snake-oil salespeople and buzz terms like CRO, growth hacking, influencer marketing, and SEO.
To help you sort through it all, we’ve scoured the trade shows, talked to marketing and ad agencies, and figured out which marketing trends are defining 2017 and set to continue into 2018
1. Mobile Video
Mobile video is king these days, with $5.4 billion spent on video advertising (which accounts for 35% of total online spending). Dreamworks CEO, Jeffrey Katzenberg explains that Hollywood is taking notice, spending the past three years focused on creating short, 3- to 5-minute video clips with Game of Thrones production levels aimed directly at mobile audiences.