Category :General

General Marketing Your Business Sales

Reviewing Reviews: Why & How to Drive More Customer Feedback

where and how to drive customer reviews
Reading Time: 5 minutes

Whether it’s Yelp, Google, Facebook, or even the BBB (Better Business Bureau), online reviews are ubiquitous on the web. It doesn’t matter what type of product or service you’re in the market for, there’s a good chance that you can find an online review to help you make your purchasing decision. That means, as an online business, it is important that you are working to build your online review portfolio in a positive light.

Why are Reviews So Important?

According to this study, 90% of consumers read and are influenced by online reviews before doing business with a company. It has always been said that word of mouth advertising is the best type of advertising, but do you know why? Because people trust people, not brands.

Word of mouth advertising goes a long way in helping consumers make purchasing decisions because recommendations are coming from a known and (ideally) trusted individual. However, when word of mouth recommendations aren’t possible or are nonexistent, online reviews speak the loudest. In fact, the same study found that 31% of consumers that have read reviews prior to making a purchasing decision are likely to spend over 30% more when making their purchase if your company has excellent reviews.

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General Marketing Your Business

Introduction to Gamification

Reading Time: 2 minutes

Gamification is everywhere.  The ooey-gooey, oh so addicting qualities of gamification enticing for game developers, educational institutions, and businesses alike.

In this post, you will learn what it is, why it works and find examples of a few different ways companies, learning institutions and games are integrating game mechanics.

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General Marketing Your Business Webinar Success Tips

4 Tips for Creating an Irresistible Call-to-Action for Your Webinar

Create a Call-to-Action Your Audience Can't Ignore
Reading Time: 8 minutes

How would you describe your ideal webinar call-to-action (CTA)?

Take a moment to think about it. After all, your call-to-action is critical for traffic conversions and improving your sales funnel. It is THE action you want to call upon your webinar audience to perform.

Your description may be something along the lines of, ‘my ideal webinar CTA should’:

  1. Be compelling!
  2. Convert a large number prospects into attendees.
  3. Keep conversion rates high at a low cost.

These are all good descriptions, and yet they highlight the fact that getting visitors to sign up for your webinar can be difficult. Visitors will abandon the landing page before entering their email address, they’ll ignore your newsletters, they’ll scroll pass your videos.

Considering all this, it is important to realize that your call-to-action plays a central role in the sales process and must be crafted carefully. If you can create irresistible and effective CTAs, you’ll increase conversion rates, reduce ad spend and improve ROI.

Here’s one line that encompasses all you should desire in your call-to-action.

Your call-to-action should be crafted such that your visitors can’t help but do it, whatever “it” is. Your CTA should be irresistible.

Here are some tips for creating a powerful, effective, irresistible call-to-action:

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General Web Conferencing Webinar Success Tips

6 Smart Ways to Repurpose Your Webinar for Maximum Conversion

repurpose webinars
Reading Time: 5 minutes

Why Repurpose Your Webinar?

Delivering quality webinars that your attendees will enjoy and that actually convert is hard work. From organizing useful content to crafting attention-grabbing visuals, a lot of sweat goes into producing an event that offers both a truly effective presentation that informs and an engaging experience that inspires.

Yet, in most cases, webinars are one-time events. The end of the webinar means the end of the experience, which in turn means the end of your opportunity to convert.

While the benefits from a single webinar can be substantial, why not amplify your results by repurposing the recording?

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Blogging for Business General

4 Benefits of Using Surveys on Your Blog

4 Benefits of Using Surveys on Your Blog
Reading Time: 2 minutes

How do you keep visitors coming back to your blog day after day, week after week, consuming every morsel of content you can create?

Give them what they want!

There are tons of ways to drive traffic to your blog but getting readers to come back time and time again is the real trick.

This post delves into the benefits of using surveys on your blog, how to create a survey and how to get feedback.

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General Productivity

Top 5 Tips For Streamlining and Decluttering Your Virtual Workspace

Decluttering your virtual workspace
Reading Time: 5 minutes

Remember when you kept paper documents stored in real folders filed away in a cabinet in your office? You did your best to keep your workspace tidy, with everything in its place, right? Now that your workspace is “virtual,” with files and folders stored on a hard drive, it’s more important than ever to keep your workspace tidy.

The old saying “a place for everything, and everything in its place” has never been truer than in today’s digital workplace. I’ll show you how to keep your desktop and your Taskbar or Dock clean, create and organize your folders, use cloud storage and maintain backups, manage your browser bookmarks and clean out your email inbox.

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General Web Conferencing Webinar Success Tips

7 Creative Ways To Make Your Next Webinar Engaging & Memorable

webinar
Reading Time: 7 minutes

I’ve attended too many webinars to ever give a precise count. Like anything else, there were those that were engaging and interesting and there were, of course, others that were rather boring, predictable and even suspicious.

First, let’s go over the typical flow of most webinars. To make things interesting, we’ll start at the very top:

  1. Sensational ads are plastered over social media and other platforms promoting the event.
  2. As the day of the event inches closer, visions of grandeur are promised. Ads are shown more frequently with increasingly aggressive reminders.
  3. As the event starts, unbelievable promises are made.
  4. During the event, the host imparts information that seems to be leading up to something.
  5. Closer to the end you see how the tips/techniques were actually part of a larger, more important, limited product that you can get at a “ridiculous bargain.”

Bottom line: most webinars are done for the obvious and single purpose of selling a product. In general, this approach tends to lead to suspicion and low engagement with participants.

Delivering an engaging, dynamic webinar that captivates your audience is not easy. However, if you think creatively, you can distinguish yourself as an authority and present webinars that captivate and enthrall.  

Here Are 7 Techniques To Create Engaging, Impactful Webinar

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General Video Conferencing

Beginner’s Guide to Video Conferencing

Beginners Guide to Video Conferencing
Reading Time: 4 minutes

Video conferencing is an addition to the numerous ways you can use video in your business. It allows people to connect authentically because of the power of audio and video technology.

The Beginner’s Guide to Video Conferencing will explain the what, why and how and provide details to help you get started.

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Event Marketing Strategies General

6 Ways Digitization Is Changing The Way We Experience Events

6 Digital Trends
Reading Time: 2 minutes

The sweeping wave of digitization certainly has not bypassed the constantly evolving event management industry. The ubiquity of personal devices and the round-the-clock connectedness in modern societies have opened up many new avenues for consumer immersion into carefully crafted realities. Delivering such novel, memorable, and exciting experiences used to be the event manager’s prerogative, and many traditional companies find themselves at odds with the times. What seems like a challenge, however, can be a great opportunity in the hands of an experienced and savvy event company. Here are six specific ways in which digitization benefits change how we experience events.

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