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The power of virtual conferencing without losing your audience
General Marketing Your Business Sales

Reviewing Reviews: Why & How to Drive More Customer Feedback

where and how to drive customer reviews
Reading Time: 5 minutes

Whether it’s Yelp, Google, Facebook, or even the BBB (Better Business Bureau), online reviews are ubiquitous on the web. It doesn’t matter what type of product or service you’re in the market for, there’s a good chance that you can find an online review to help you make your purchasing decision. That means, as an online business, it is important that you are working to build your online review portfolio in a positive light.

Why are Reviews So Important?

According to this study, 90% of consumers read and are influenced by online reviews before doing business with a company. It has always been said that word of mouth advertising is the best type of advertising, but do you know why? Because people trust people, not brands.

Word of mouth advertising goes a long way in helping consumers make purchasing decisions because recommendations are coming from a known and (ideally) trusted individual. However, when word of mouth recommendations aren’t possible or are nonexistent, online reviews speak the loudest. In fact, the same study found that 31% of consumers that have read reviews prior to making a purchasing decision are likely to spend over 30% more when making their purchase if your company has excellent reviews.

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General Marketing Your Business

Introduction to Gamification

Reading Time: 2 minutes

Gamification is everywhere.  The ooey-gooey, oh so addicting qualities of gamification enticing for game developers, educational institutions, and businesses alike.

In this post, you will learn what it is, why it works and find examples of a few different ways companies, learning institutions and games are integrating game mechanics.

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General Marketing Your Business Webinar Success Tips

4 Tips for Creating an Irresistible Call-to-Action for Your Webinar

Create a Call-to-Action Your Audience Can't Ignore
Reading Time: 8 minutes

How would you describe your ideal webinar call-to-action (CTA)?

Take a moment to think about it. After all, your call-to-action is critical for traffic conversions and improving your sales funnel. It is THE action you want to call upon your webinar audience to perform.

Your description may be something along the lines of, ‘my ideal webinar CTA should’:

  1. Be compelling!
  2. Convert a large number prospects into attendees.
  3. Keep conversion rates high at a low cost.

These are all good descriptions, and yet they highlight the fact that getting visitors to sign up for your webinar can be difficult. Visitors will abandon the landing page before entering their email address, they’ll ignore your newsletters, they’ll scroll pass your videos.

Considering all this, it is important to realize that your call-to-action plays a central role in the sales process and must be crafted carefully. If you can create irresistible and effective CTAs, you’ll increase conversion rates, reduce ad spend and improve ROI.

Here’s one line that encompasses all you should desire in your call-to-action.

Your call-to-action should be crafted such that your visitors can’t help but do it, whatever “it” is. Your CTA should be irresistible.

Here are some tips for creating a powerful, effective, irresistible call-to-action:

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General Web Conferencing Webinar Success Tips

6 Smart Ways to Repurpose Your Webinar for Maximum Conversion

repurpose webinars
Reading Time: 5 minutes

Why Repurpose Your Webinar?

Delivering quality webinars that your attendees will enjoy and that actually convert is hard work. From organizing useful content to crafting attention-grabbing visuals, a lot of sweat goes into producing an event that offers both a truly effective presentation that informs and an engaging experience that inspires.

Yet, in most cases, webinars are one-time events. The end of the webinar means the end of the experience, which in turn means the end of your opportunity to convert.

While the benefits from a single webinar can be substantial, why not amplify your results by repurposing the recording?

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Productivity Virtual Collaboration Web Conferencing

How To Make Meetings People Won’t Hate Attending

How to Make Meetings That People Won't Hate Attending
Reading Time: 11 minutes

It’s no secret – most of us love to hate meetings.

In article after article, study after study, research and anecdotal evidence suggests that meetings are easily one of the least popular workplace activities. And for good reason, as most are boring and in many cases amount to a complete waste of time and money.

In fact, a study conducted by Verizon Business revealed that a full 1/3 of meetings are unproductive – completely ineffective. Most meetings suffer from having no clear purpose or objective, they are neither inspiring nor motivating and are too often organized by weak presenters who are unprepared and overly redundant.

Regardless, meetings will remain commonplace in today’s team-based work environment, so you’ll simply have to make the effort to improve them.  There are many tried and true ways to do this – sending out invitations early, setting an agenda, encouraging participation, etc. – but even with these measures, most meetings still turn out dreary and dull.

So, let’s take it a step further. Let’s go beyond the run of the mill advice, with some lesser used, more creative tips that will help you spark engagement and foster productive, effective meetings that people won’t mind attending.

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Blogging for Business General

4 Benefits of Using Surveys on Your Blog

4 Benefits of Using Surveys on Your Blog
Reading Time: 2 minutes

How do you keep visitors coming back to your blog day after day, week after week, consuming every morsel of content you can create?

Give them what they want!

There are tons of ways to drive traffic to your blog but getting readers to come back time and time again is the real trick.

This post delves into the benefits of using surveys on your blog, how to create a survey and how to get feedback.

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Email List Email Marketing Resource Guides

Epic Resource Guide: 295 Ways To Build Your Email List

Epic Resource Guide - 295 Ways to Build your email list
Reading Time: 16 minutes

You have a new blog, business or website you’re trying to get off the ground. Congratulations on taking this huge step in getting your ideas and information to the world!

So, now it’s just a matter of getting this content into the right hands (i.e. subscribers, prospects, customers), and building your email list is a top priority to get this traction.

But, how do you get people to give you their emails? We are living in an era of content overload, so how do you stand out from the crowd?

Depending on the route you want to take, there are so many strategies to reel in and retain subscribers. Whether you want to leverage your social media presence, give some fun and creative incentives or just send out pure content, there is a strategy for everyone.

We’ve rounded up 295 of the best and put them all here, so go on and read all about them! 

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Event Marketing Strategies Event Planning

How to Become an Event Planner in 2017

how to become event planner 2017 - featured image
Reading Time: 8 minutes

A well-executed event leaves both attendees and hosts with a sense of accomplishment. From networking meet-ups where attendees connect with their peers, to conferences where everyone walks away having learned something, a successful event is a huge sigh of relief.

Have you ever given thought to the back-end work that goes into organizing an event? Event planning requires some heavy lifting, from deciding on a big-picture vision to delivering on the minor details and keeping a cool head throughout the process. A career in this field is rewarding, but it’s no easy feat to make an event valuable for all who are involved.

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General Productivity

Top 5 Tips For Streamlining and Decluttering Your Virtual Workspace

Decluttering your virtual workspace
Reading Time: 5 minutes

Remember when you kept paper documents stored in real folders filed away in a cabinet in your office? You did your best to keep your workspace tidy, with everything in its place, right? Now that your workspace is “virtual,” with files and folders stored on a hard drive, it’s more important than ever to keep your workspace tidy.

The old saying “a place for everything, and everything in its place” has never been truer than in today’s digital workplace. I’ll show you how to keep your desktop and your Taskbar or Dock clean, create and organize your folders, use cloud storage and maintain backups, manage your browser bookmarks and clean out your email inbox.

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