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Event Marketing Strategies Marketing Your Business

Top 5 Virtual Event Marketing Strategies to Make Your Next Event Pop

top 5 virtual event marketing strategies to make your next event pop

Listen, it’s time to go big or go home when considering event marketing strategies. Placing an ad for an upcoming event in the newspaper might have been effective in 1980, but it’s certainly not the most productive event marketing strategy being used today. Where will you find your audience – sales leads or potential donors or event participants – in modern society? Online. You got it. So put your event there and reach your intended audience more effectively than ever before. Here are some best practice tips to make your next event pop.

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Collaboration Tools Productivity Tools Virtual Collaboration

You Need These Productivity Tools For Your Next Meeting

You Need these productivity tools for your meetings

As anyone who has worked practically anywhere at any time in their life knows all too well, attending company meetings is an inevitable, not insignificant part of any job.

Management uses the weekly, monthly and/or yearly meeting as an opportunity to make sure everyone is on the same page at your company (here at MaestroConference, we have a meeting daily, the “Standup”). The “company meeting” is the time when you can plot and plan the future of your company and let everyone voice their opinions and ideas to collaborate and contribute to the company conversation.

However, despite all the good they can bring to your company and team, company meetings can deteriorate very quickly into a costly time sink if not done right.

Thankfully, there are many productivity tools and apps available for free or cheap that can help your meetings stay focused on task and agenda. Here are five of the best tools out there to ensure every meeting is a productive one.

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Web Conferencing Webinar Success Tips

Do You Offer Webinars? Six Things You Are Probably Doing Wrong

Webinar Success Tips - 6 Things You're Probably Doing Wrong

Companies that have adopted webinars in their business operations realize unique benefits from the interactions these virtual events foster, from more informed clients to easier, more successful product roll-outs to deeper connections with their prospects and community, among (many) other things.

If your company creates and executes webinars, congratulate yourself on embracing this mode of communication!

With that said, even the most seasoned webinar creators can find ways to improve their events. In fact, experienced webinar presenters may, over time, become complacent and fail to see important opportunities that could amplify their results. If you have offered webinars for a while, here are six things you are probably doing wrong.

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Marketing Your Business Webinar Success Tips

Pre-recording Your Webinar Can Drastically Improve Quality

Pre-recording your webinar

Quality matters in every aspect of content created for your brand. Look at YouTube – this online video platform was created so anyone can create an account and generate content. To stick out, top-earning YouTubers like PewDiePie, Smosh, and WatchMojo built quality HD videos using professional equipment, staff, and scripts.

In doing so, they grew from obscurity to stardom and built revenue machines capable of competing with media juggernauts like Eminem, Justin Bieber, and Katy Perry, who have tens of millions of followers on every platform they choose to participate in. PewDiePie alone ended 2016 with a net worth of $90 million, more than Hillary Clinton, Seth Rogen, even Kendrick Lamar.

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Corporate Education Virtual Training Web Conferencing Webinar Success Tips

12-Step Plan for Effective & Engaging Virtual Training Sessions

how to conduct effective and engaging webinar training sessions

In today’s global marketplace, many organizations span several cities, countries and often continents. For these organizations, employee training and development can pose a significant expense when employees have to be flown out to attend conferences and seminars.

To minimize these costs, many of these organizations opt to train their globally dispersed workforce virtually, by way of webinars. As you most likely know (or should be, by now), a webinar is a conference or meeting conducted over the internet and therefore ideally suited for multiple participants in several locations.

In fact, virtual training is fast gaining foothold in the corporate world as it allows employers to offer their teams many of the benefits of a live classroom session without the associated costs.

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