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Efficiency How We Work

Why Efficiency is More Important than Productivity

Efficiency 1
Reading Time: 4 minutes

Open a business blog of some kind – a major one like Forbes or Entrepreneur or one of the tiny ones, it doesn’t matter.

Take a look at the homepage.

Chances are that you will see at least one article about boosting one’s productivity, the productivity of one’s team or the entire organization.

Articles like that are ubiquitous and, more often than not, they miss the point completely.

It’s not just that they oversimplify the whole concept, which they also do in astonishingly broad strokes. It’s that they focus on the wrong thing.

In the majority of cases, these articles would be immeasurably more beneficial for the reader if they focused on being more efficient and not more productive.

Getting Down to Definitions

In order to understand why the focus on efficiency instead on productivity is often the better idea, we have to go all lexicographic and formally define these two concepts.

(It should be pointed out here that these two terms can mean a ton of different things in different situations and to different people, especially if one includes the historic definitions and implications.)

In the simplest terms possible, productivity is the measurement of the value and the amount of work that has been done over a set period of time.  

Efficiency, on the other hand, describes the capability of a specific effort or application to produce a certain desired outcome, utilizing the minimum amount of waste, resources, or unnecessary effort.

In other words, productivity measures how much value was produced over a certain period of time while efficiency measures the ratio between input and output.

So, why is efficiency (often) more important than productivity?

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9 Tips for Highly Interactive Teleseminars and Webinars

9 Tips for Highly Interactive Teleseminars and Webinars
Reading Time: 4 minutes

Eight or nine years ago, I gave up teaching teleseminars. People talking over each other, me as a talking head. Yuck.

In 2012 I won the Silver Stevie Award for Best New Product or Service – Media for my teleseminar-based Bring Your Book to Life® Program.

You may ask, what changed? Why did I return to teaching teleseminars and how did I go from yucky to lucky? The answer may not be surprising—MaestroConference.

When I attended my first MaestroConference seminar with Morgana Rae, I was hooked. Not only did the interactivity convince me to sign up as a client with Morgana, it had me completely rethink teleseminars—and re-invite them into my business in a big way.

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amazing conversations Company Updates Equity Crowdfunding New Features VoiceVoice

How We Continued to Enable a “Collective Awakening” in 2017

Reading Time: 6 minutes

Every week, I read the comments people leave for us after they’ve participated in an event on our platform. Albeit a good use of time, this exercise has proven to be a rollercoaster of emotion as I get to read the great, good, not so good, and on occasion, vicious comments left by participants (notes to self: “people are mean…sticks and stones…every little thing is gonna be alright…”)

And then from time to time, I get a nugget of inspiration/motivation/reassurance that we’re on the right path, like this review:

“MaestroConference is also a service that supports our collective benefit at this crucial time. I remember being ecstatic 7 or 8 years ago when I caught on to what MaestroConference was enabling, both for me personally and for our collective awakening, for the first time in human history: a supremely user-friendly, reliable platform that allows like-minded people from all over the world to come together around important shared objectives. And since then its worth has been proven over and over. “ ~ Kristin N.

As you may have read on our blog, we’re on a mission to light up the world with the power of purposeful conversations that can change the world through dialogue and action, conversations like the one Kristin N. describes that support “our collective benefit at this crucial time.”

And so, as we begin to embark on a new year with feverish anticipation/excitement, we’d like to take a moment to reflect on the ways our platform has helped “like-minded people from all over the world to come together around important shared objectives” last year.

With that in mind, here is a list of some of our proud accomplishments from 2017:

Short on time? Here’s the TL; DR (too long; didn’t read) version:

  • Added new features to the MaestroConference platform – e.g. Custom Audio, Visual Polls, Opt-in Offers – and hosted 1000’s of inspiring events featuring amazing speakers, including some of the world’s most influential brands and thought leaders- Oprah, ACLU, Women’s March, FWD.us, Joe Biden, Stand Up America, The Atlantic, to name a few.
  • Announced our brand new platform: VoiceVoice, technology for conversations. Extending well beyond traditional conferencing, our new technology is currently in very private beta testing with a handful of select customers. We plan to launch VoiceVoice to the general public in early 2018. Stay tuned.
  • In support of the new VoiceVoice platform, we launched a new equity crowdfunding campaign so that our community of supporters, fans, customers and friends has the opportunity to join us in building a successful, positive global impact organization while also sharing in the potential financial returns of investing in an early stage, purpose-driven technology company.
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