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Sales Video Conferencing Web Conferencing

How Sales Teams Close More Deals With Video Conferencing

Reading Time: 7 minutes

The world of sales is undeniably fast paced and extremely aggressive. This is especially true considering the challenges of the current economic climate. With these uncertain economic conditions, sales teams must evaluate their positioning and strategize properly in order to achieve any respectable level of success.

Do more video conferencing

Sales teams that ultimately achieve success understand that if they fail to keep up with technology, their competitors will steal away their market share.

It’s really that simple.

Moreover, it follows that success in sales can only be achieved by implementing new techniques and tools that will allow you to stand out boldly amongst competitors. In today’s world, technology is the sales professional’s best friend.

This begs the question, which technologies are most important for sales teams to adopt and leverage in order to meet their sales targets?

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Event Marketing Strategies General

6 Ways Digitization Is Changing The Way We Experience Events

6 Digital Trends
Reading Time: 2 minutes

The sweeping wave of digitization certainly has not bypassed the constantly evolving event management industry. The ubiquity of personal devices and the round-the-clock connectedness in modern societies have opened up many new avenues for consumer immersion into carefully crafted realities. Delivering such novel, memorable, and exciting experiences used to be the event manager’s prerogative, and many traditional companies find themselves at odds with the times. What seems like a challenge, however, can be a great opportunity in the hands of an experienced and savvy event company. Here are six specific ways in which digitization benefits change how we experience events.

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General Productivity

8 Productivity Hacks Every Successful Entrepreneur Should Know

Do more - productivity hacks
Reading Time: 5 minutes

Are you struggling with productivity?  Do you feel like you’re drowning in the chaos of your current routine?  Then this post is for you!  These productivity hacks will keep your energy levels high, task list organized and distractions at a minimum.  Let’s dive in!

Productivity Hacks - Exercise
Jump straight to the infographic

Productivity Hack #1: Exercise

Exercise is a natural energy booster, so it makes sense that higher energy levels = greater productivity.

At the University of Georgia, Professor Patrick O’Connor conducted a study with 36 volunteers who did not exercise on a regular basis.  The study found that low-intensity exercise can increase energy levels by 20% and decrease fatigue by 65%!

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General Marketing Your Business

Marketing Trends for 2018 You Can Start Today for Free

marketing trends for 2018
Reading Time: 5 minutes

Marketing is a constantly evolving beast. Accordingly, the plethora of web platforms available to harness its potential keeps growing with it.

It can be difficult to predict which marketing channels will provide the best bang for your company’s buck. It also doesn’t help that the industry is filled with snake-oil salespeople and buzz terms like CRO, growth hacking, influencer marketing, and SEO. 

To help you sort through it all, we’ve scoured the trade shows, talked to marketing and ad agencies, and figured out which marketing trends are defining 2017 and set to continue into 2018

1. Mobile Video

Mobile Video

Mobile video is king these days, with $5.4 billion spent on video advertising (which accounts for 35% of total online spending). Dreamworks CEO, Jeffrey Katzenberg explains that Hollywood is taking notice, spending the past three years focused on creating short, 3- to 5-minute video clips with Game of Thrones production levels aimed directly at mobile audiences.

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Event Marketing Strategies Marketing Your Business

Top 5 Virtual Event Marketing Strategies to Make Your Next Event Pop

top 5 virtual event marketing strategies to make your next event pop
Reading Time: 3 minutes

Listen, it’s time to go big or go home when considering event marketing strategies. Placing an ad for an upcoming event in the newspaper might have been effective in 1980, but it’s certainly not the most productive event marketing strategy being used today. Where will you find your audience – sales leads or potential donors or event participants – in modern society? Online. You got it. So put your event there and reach your intended audience more effectively than ever before. Here are some best practice tips to make your next event pop.

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Collaboration Tools Productivity Virtual Collaboration

You Need These Productivity Tools For Your Next Meeting

You Need these productivity tools for your meetings
Reading Time: 3 minutes

As anyone who has worked practically anywhere at any time in their life knows all too well, attending company meetings is an inevitable, not insignificant part of any job.

Management uses the weekly, monthly and/or yearly meeting as an opportunity to make sure everyone is on the same page at your company (here at MaestroConference, we have a meeting daily, the “Standup”). The “company meeting” is the time when you can plot and plan the future of your company and let everyone voice their opinions and ideas to collaborate and contribute to the company conversation.

However, despite all the good they can bring to your company and team, company meetings can deteriorate very quickly into a costly time sink if not done right.

Thankfully, there are many productivity tools and apps available for free or cheap that can help your meetings stay focused on task and agenda. Here are five of the best tools out there to ensure every meeting is a productive one.

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Web Conferencing Webinar Success Tips

Do You Offer Webinars? Six Things You Are Probably Doing Wrong

Webinar Success Tips - 6 Things You're Probably Doing Wrong
Reading Time: 3 minutes

Companies that have adopted webinars in their business operations realize unique benefits from the interactions these virtual events foster, from more informed clients to easier, more successful product roll-outs to deeper connections with their prospects and community, among (many) other things.

If your company creates and executes webinars, congratulate yourself on embracing this mode of communication!

With that said, even the most seasoned webinar creators can find ways to improve their events. In fact, experienced webinar presenters may, over time, become complacent and fail to see important opportunities that could amplify their results. If you have offered webinars for a while, here are six things you are probably doing wrong.

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Marketing Your Business Webinar Success Tips

Pre-recording Your Webinar Can Drastically Improve Quality

Pre-recording your webinar
Reading Time: 4 minutes

Quality matters in every aspect of content created for your brand. Look at YouTube – this online video platform was created so anyone can create an account and generate content. To stick out, top-earning YouTubers like PewDiePie, Smosh, and WatchMojo built quality HD videos using professional equipment, staff, and scripts.

In doing so, they grew from obscurity to stardom and built revenue machines capable of competing with media juggernauts like Eminem, Justin Bieber, and Katy Perry, who have tens of millions of followers on every platform they choose to participate in. PewDiePie alone ended 2016 with a net worth of $90 million, more than Hillary Clinton, Seth Rogen, even Kendrick Lamar.

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Corporate Education Virtual Training Web Conferencing Webinar Success Tips

12-Step Plan for Effective & Engaging Virtual Training Sessions

how to conduct effective and engaging webinar training sessions
Reading Time: 14 minutes

In today’s global marketplace, many organizations span several cities, countries and often continents. For these organizations, employee training and development can pose a significant expense when employees have to be flown out to attend conferences and seminars.

To minimize these costs, many of these organizations opt to train their globally dispersed workforce virtually, by way of webinars. As you most likely know (or should be, by now), a webinar is a conference or meeting conducted over the internet and therefore ideally suited for multiple participants in several locations.

In fact, virtual training is fast gaining foothold in the corporate world as it allows employers to offer their teams many of the benefits of a live classroom session without the associated costs.

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