Category :Marketing Your Business

General Marketing Your Business

Marketing Trends for 2018 You Can Start Today for Free

Marketing is a constantly evolving beast. Accordingly, the plethora of web platforms available to harness its potential keeps growing with it.

It can be difficult to predict which marketing channels will provide the best bang for your company’s buck. It also doesn’t help that the industry is filled with snake-oil salespeople and buzz terms like CRO, growth hacking, influencer marketing, and SEO. 

To help you sort through it all, we’ve scoured the trade shows, talked to marketing and ad agencies, and figured out which marketing trends are defining 2017 and set to continue into 2018

1. Mobile Video

Mobile Video

Mobile video is king these days, with $5.4 billion spent on video advertising (which accounts for 35% of total online spending). Dreamworks CEO, Jeffrey Katzenberg explains that Hollywood is taking notice, spending the past three years focused on creating short, 3- to 5-minute video clips with Game of Thrones production levels aimed directly at mobile audiences.

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Event Marketing Strategies Marketing Your Business

Top 5 Virtual Event Marketing Strategies to Make Your Next Event Pop

top 5 virtual event marketing strategies to make your next event pop

Listen, it’s time to go big or go home when considering event marketing strategies. Placing an ad for an upcoming event in the newspaper might have been effective in 1980, but it’s certainly not the most productive event marketing strategy being used today. Where will you find your audience – sales leads or potential donors or event participants – in modern society? Online. You got it. So put your event there and reach your intended audience more effectively than ever before. Here are some best practice tips to make your next event pop.

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Marketing Your Business Webinar Success Tips

Pre-recording Your Webinar Can Drastically Improve Quality

Pre-recording your webinar

Quality matters in every aspect of content created for your brand. Look at YouTube – this online video platform was created so anyone can create an account and generate content. To stick out, top-earning YouTubers like PewDiePie, Smosh, and WatchMojo built quality HD videos using professional equipment, staff, and scripts.

In doing so, they grew from obscurity to stardom and built revenue machines capable of competing with media juggernauts like Eminem, Justin Bieber, and Katy Perry, who have tens of millions of followers on every platform they choose to participate in. PewDiePie alone ended 2016 with a net worth of $90 million, more than Hillary Clinton, Seth Rogen, even Kendrick Lamar.

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General Marketing Your Business

Event Marketing 101: 12 Strategies To Drastically Improve Your Conference ROI With Social Media

It seems strange to think there was ever a time when social media wasn’t an integral part of the event marketing strategy for online and offline events.

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General Marketing Your Business

7 Effective Ways to Get More Traffic to Your Webinars

7 ways to get more traffic to your webinars

There’s a good reason many internet marketers use webinars to market their products and services. It’s because they work. In fact, it’s arguably the best way to convert subscribers into actual customers.

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General Marketing Your Business

5 Must-Have Components for Amazing Virtual Event Emails

Components of Amazing Virtual Event Emails

When planning a virtual event, there are literally dozens of things to check off your to-do list.  One of the primary elements of your strategy should include pre and post virtual event emails.

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General Marketing Your Business

8 Ways to Elevate Your Webinar Promotions

If you build it, they will come…right?  Not exactly.

One of the biggest challenges webinar hosts face is attracting an audience to the event.  We’ve put together a list of eight ways to elevate your webinar promotions that you can use for your next event to guarantee you’re attracting the right audience for your event.

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General Marketing Your Business

How to use Social Media to Boost the Impact of Your Webinars

 

Social media is a powerful tool when promoting your events.  Use social media efficiently and you can increase the impact of your webinars exponentially!  Here are some ways to leverage social media before during and after the event.

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General Marketing Your Business

Building Your Business with Social Media: An Interview with Lisa Tener

Lisa Tener, Author & Book Writing Coach

 

There was a time social media seemed like an optional marketing platform, but the conversation has drifted from whether to invest time and resources on social media to how much to invest and how to do it.

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