Category :Marketing Your Business

General Marketing Your Business Sales

Reviewing Reviews: Why & How to Drive More Customer Feedback

where and how to drive customer reviews
Reading Time: 5 minutes

Whether it’s Yelp, Google, Facebook, or even the BBB (Better Business Bureau), online reviews are ubiquitous on the web. It doesn’t matter what type of product or service you’re in the market for, there’s a good chance that you can find an online review to help you make your purchasing decision. That means, as an online business, it is important that you are working to build your online review portfolio in a positive light.

Why are Reviews So Important?

According to this study, 90% of consumers read and are influenced by online reviews before doing business with a company. It has always been said that word of mouth advertising is the best type of advertising, but do you know why? Because people trust people, not brands.

Word of mouth advertising goes a long way in helping consumers make purchasing decisions because recommendations are coming from a known and (ideally) trusted individual. However, when word of mouth recommendations aren’t possible or are nonexistent, online reviews speak the loudest. In fact, the same study found that 31% of consumers that have read reviews prior to making a purchasing decision are likely to spend over 30% more when making their purchase if your company has excellent reviews.

Read More
General Marketing Your Business

Introduction to Gamification

Reading Time: 2 minutes

Gamification is everywhere.  The ooey-gooey, oh so addicting qualities of gamification enticing for game developers, educational institutions, and businesses alike.

In this post, you will learn what it is, why it works and find examples of a few different ways companies, learning institutions and games are integrating game mechanics.

Read More
General Marketing Your Business Webinar Success Tips

4 Tips for Creating an Irresistible Call-to-Action for Your Webinar

Create a Call-to-Action Your Audience Can't Ignore
Reading Time: 8 minutes

How would you describe your ideal webinar call-to-action (CTA)?

Take a moment to think about it. After all, your call-to-action is critical for traffic conversions and improving your sales funnel. It is THE action you want to call upon your webinar audience to perform.

Your description may be something along the lines of, ‘my ideal webinar CTA should’:

  1. Be compelling!
  2. Convert a large number prospects into attendees.
  3. Keep conversion rates high at a low cost.

These are all good descriptions, and yet they highlight the fact that getting visitors to sign up for your webinar can be difficult. Visitors will abandon the landing page before entering their email address, they’ll ignore your newsletters, they’ll scroll pass your videos.

Considering all this, it is important to realize that your call-to-action plays a central role in the sales process and must be crafted carefully. If you can create irresistible and effective CTAs, you’ll increase conversion rates, reduce ad spend and improve ROI.

Here’s one line that encompasses all you should desire in your call-to-action.

Your call-to-action should be crafted such that your visitors can’t help but do it, whatever “it” is. Your CTA should be irresistible.

Here are some tips for creating a powerful, effective, irresistible call-to-action:

Read More
General Marketing Your Business

Marketing Trends for 2018 You Can Start Today for Free

marketing trends for 2018
Reading Time: 5 minutes

Marketing is a constantly evolving beast. Accordingly, the plethora of web platforms available to harness its potential keeps growing with it.

It can be difficult to predict which marketing channels will provide the best bang for your company’s buck. It also doesn’t help that the industry is filled with snake-oil salespeople and buzz terms like CRO, growth hacking, influencer marketing, and SEO. 

To help you sort through it all, we’ve scoured the trade shows, talked to marketing and ad agencies, and figured out which marketing trends are defining 2017 and set to continue into 2018

1. Mobile Video

Mobile Video

Mobile video is king these days, with $5.4 billion spent on video advertising (which accounts for 35% of total online spending). Dreamworks CEO, Jeffrey Katzenberg explains that Hollywood is taking notice, spending the past three years focused on creating short, 3- to 5-minute video clips with Game of Thrones production levels aimed directly at mobile audiences.

Read More
Event Marketing Strategies Marketing Your Business

Top 5 Virtual Event Marketing Strategies to Make Your Next Event Pop

top 5 virtual event marketing strategies to make your next event pop
Reading Time: 3 minutes

Listen, it’s time to go big or go home when considering event marketing strategies. Placing an ad for an upcoming event in the newspaper might have been effective in 1980, but it’s certainly not the most productive event marketing strategy being used today. Where will you find your audience – sales leads or potential donors or event participants – in modern society? Online. You got it. So put your event there and reach your intended audience more effectively than ever before. Here are some best practice tips to make your next event pop.

Read More
Marketing Your Business Webinar Success Tips

Pre-recording Your Webinar Can Drastically Improve Quality

Pre-recording your webinar
Reading Time: 4 minutes

Quality matters in every aspect of content created for your brand. Look at YouTube – this online video platform was created so anyone can create an account and generate content. To stick out, top-earning YouTubers like PewDiePie, Smosh, and WatchMojo built quality HD videos using professional equipment, staff, and scripts.

In doing so, they grew from obscurity to stardom and built revenue machines capable of competing with media juggernauts like Eminem, Justin Bieber, and Katy Perry, who have tens of millions of followers on every platform they choose to participate in. PewDiePie alone ended 2016 with a net worth of $90 million, more than Hillary Clinton, Seth Rogen, even Kendrick Lamar.

Read More
General Marketing Your Business

Event Marketing 101: 12 Strategies To Drastically Improve Your Conference ROI With Social Media

Reading Time: 11 minutes

It seems strange to think there was ever a time when social media wasn’t an integral part of the event marketing strategy for online and offline events.

Read More
General Marketing Your Business

7 Effective Ways to Get More Traffic to Your Webinars

7 ways to get more traffic to your webinars
Reading Time: 6 minutes

There’s a good reason many internet marketers use webinars to market their products and services. It’s because they work. In fact, it’s arguably the best way to convert subscribers into actual customers.

Read More
General Marketing Your Business

5 Must-Have Components for Amazing Virtual Event Emails

Components of Amazing Virtual Event Emails
Reading Time: 2 minutes

When planning a virtual event, there are literally dozens of things to check off your to-do list.  One of the primary elements of your strategy should include pre and post virtual event emails.

Read More
1 2