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Whether it’s Yelp, Google, Facebook, or even the BBB (Better Business Bureau), online reviews are ubiquitous on the web. It doesn’t matter what type of product or service you’re in the market for, there’s a good chance that you can find an online review to help you make your purchasing decision. That means, as an…
Gamification is everywhere. The ooey-gooey, oh so addicting qualities of gamification enticing for game developers, educational institutions, and businesses alike. In this post, you will learn what it is, why it works and find examples of a few different ways companies, learning institutions and games are integrating game mechanics.
How would you describe your ideal webinar call-to-action (CTA)? Take a moment to think about it. After all, your call-to-action is critical for traffic conversions and improving your sales funnel. It is THE action you want to call upon your webinar audience to perform. Your description may be something along the lines of, ‘my ideal…
Marketing is a constantly evolving beast. Accordingly, the plethora of web platforms available to harness its potential keeps growing with it. It can be difficult to predict which marketing channels will provide the best bang for your company’s buck. It also doesn’t help that the industry is filled with snake-oil salespeople and buzz terms like…
Listen, it’s time to go big or go home when considering event marketing strategies. Placing an ad for an upcoming event in the newspaper might have been effective in 1980, but it’s certainly not the most productive event marketing strategy being used today. Where will you find your audience – sales leads or potential donors…