Author Archives: Norvan Martin

Productivity Virtual Collaboration Web Conferencing

How To Make Meetings People Won’t Hate Attending

How to Make Meetings That People Won't Hate Attending
Reading Time: 11 minutes

It’s no secret – most of us love to hate meetings.

In article after article, study after study, research and anecdotal evidence suggests that meetings are easily one of the least popular workplace activities. And for good reason, as most are boring and in many cases amount to a complete waste of time and money.

In fact, a study conducted by Verizon Business revealed that a full 1/3 of meetings are unproductive – completely ineffective. Most meetings suffer from having no clear purpose or objective, they are neither inspiring nor motivating and are too often organized by weak presenters who are unprepared and overly redundant.

Regardless, meetings will remain commonplace in today’s team-based work environment, so you’ll simply have to make the effort to improve them.  There are many tried and true ways to do this – sending out invitations early, setting an agenda, encouraging participation, etc. – but even with these measures, most meetings still turn out dreary and dull.

So, let’s take it a step further. Let’s go beyond the run of the mill advice, with some lesser used, more creative tips that will help you spark engagement and foster productive, effective meetings that people won’t mind attending.

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General Web Conferencing Webinar Success Tips

7 Creative Ways To Make Your Next Webinar Engaging & Memorable

webinar
Reading Time: 7 minutes

I’ve attended too many webinars to ever give a precise count. Like anything else, there were those that were engaging and interesting and there were, of course, others that were rather boring, predictable and even suspicious.

First, let’s go over the typical flow of most webinars. To make things interesting, we’ll start at the very top:

  1. Sensational ads are plastered over social media and other platforms promoting the event.
  2. As the day of the event inches closer, visions of grandeur are promised. Ads are shown more frequently with increasingly aggressive reminders.
  3. As the event starts, unbelievable promises are made.
  4. During the event, the host imparts information that seems to be leading up to something.
  5. Closer to the end you see how the tips/techniques were actually part of a larger, more important, limited product that you can get at a “ridiculous bargain.”

Bottom line: most webinars are done for the obvious and single purpose of selling a product. In general, this approach tends to lead to suspicion and low engagement with participants.

Delivering an engaging, dynamic webinar that captivates your audience is not easy. However, if you think creatively, you can distinguish yourself as an authority and present webinars that captivate and enthrall.  

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Sales Video Conferencing Web Conferencing

How Sales Teams Close More Deals With Video Conferencing

Reading Time: 7 minutes

The world of sales is undeniably fast paced and extremely aggressive. This is especially true considering the challenges of the current economic climate. With these uncertain economic conditions, sales teams must evaluate their positioning and strategize properly in order to achieve any respectable level of success.

Do more video conferencing

Sales teams that ultimately achieve success understand that if they fail to keep up with technology, their competitors will steal away their market share.

It’s really that simple.

Moreover, it follows that success in sales can only be achieved by implementing new techniques and tools that will allow you to stand out boldly amongst competitors. In today’s world, technology is the sales professional’s best friend.

This begs the question, which technologies are most important for sales teams to adopt and leverage in order to meet their sales targets?

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Corporate Education Virtual Training Web Conferencing Webinar Success Tips

12-Step Plan for Effective & Engaging Virtual Training Sessions

how to conduct effective and engaging webinar training sessions
Reading Time: 14 minutes

In today’s global marketplace, many organizations span several cities, countries and often continents. For these organizations, employee training and development can pose a significant expense when employees have to be flown out to attend conferences and seminars.

To minimize these costs, many of these organizations opt to train their globally dispersed workforce virtually, by way of webinars. As you most likely know (or should be, by now), a webinar is a conference or meeting conducted over the internet and therefore ideally suited for multiple participants in several locations.

In fact, virtual training is fast gaining foothold in the corporate world as it allows employers to offer their teams many of the benefits of a live classroom session without the associated costs.

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General Marketing Your Business

Event Marketing 101: 12 Strategies To Drastically Improve Your Conference ROI With Social Media

Reading Time: 11 minutes

It seems strange to think there was ever a time when social media wasn’t an integral part of the event marketing strategy for online and offline events.

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General Marketing Your Business

7 Effective Ways to Get More Traffic to Your Webinars

7 ways to get more traffic to your webinars
Reading Time: 6 minutes

There’s a good reason many internet marketers use webinars to market their products and services. It’s because they work. In fact, it’s arguably the best way to convert subscribers into actual customers.

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