4 Best Practices for Marketing Automation
Marketing Your Business

4 Best Practices for Marketing Automation

ByKayla Matthews

Building strong ties with your consumer base is one of the most powerful things you can do for your business’s development. Proper customer relationship management (CRM) helps you retain the customers you currently have, and it also builds your image as a brand caring about those it serves. In a crowded market space, figuring out…

6 Ways Digitization Is Changing The Way We Experience Events
Event Marketing Strategies | General

6 Ways Digitization Is Changing The Way We Experience Events

ByReno Macri

The sweeping wave of digitization certainly has not bypassed the constantly evolving event management industry. The ubiquity of personal devices and the round-the-clock connectedness in modern societies have opened up many new avenues for consumer immersion into carefully crafted realities. Delivering such novel, memorable, and exciting experiences used to be the event manager’s prerogative, and…