Kaiser Permanente cares about getting more Americans walking & bicycling because people who bike & walk healthier. We helped them get transportation experts and community members to crowdsource ideas on how to inspire people to bike and walk more—without re-paving any streets.
Aside from dance parties, movements can grow in many different ways. For example, President Obama’s campaign was one of the first to really use a successful grassroots social media campaign. MaestroConference was one of the tools that Obama For America (OFA – now Organizing for America) used to support the campaign and grow a national, political movement.