Tag Archives: how to conduct an engaging webinar

Customer Stories Virtual Collaboration Web Conferencing Webinar webinar software Webinar Success Tips

9 Tips for Highly Interactive Teleseminars and Webinars

9 Tips for Highly Interactive Teleseminars and Webinars
Reading Time: 4 minutes

Eight or nine years ago, I gave up teaching teleseminars. People talking over each other, me as a talking head. Yuck.

In 2012 I won the Silver Stevie Award for Best New Product or Service – Media for my teleseminar-based Bring Your Book to Life® Program.

You may ask, what changed? Why did I return to teaching teleseminars and how did I go from yucky to lucky? The answer may not be surprising—MaestroConference.

When I attended my first MaestroConference seminar with Morgana Rae, I was hooked. Not only did the interactivity convince me to sign up as a client with Morgana, it had me completely rethink teleseminars—and re-invite them into my business in a big way.

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Collaboration Tools General Web Conferencing Webinar webinar software Webinar Success Tips Webinar Systems

How to Evaluate & Analyze Any Webinar Software

How to find webinar software that doesn't suck
Reading Time: 10 minutes

At MaestroConference, we’ve seen thousands of customers aiming for specific results with their webinars. There are multiple webinar options available, so the goal of this post is to help you, our readers, navigate them and find the webinar platform that will create the optimal results for your organization.

Please note, we had originally shared this information via a downloadable whitepaper (which is still available online here if you prefer the PDF version), but we want to make sure our blog subscribers, many of whom may have never visited our company website, are able to benefit from this deep dive into webinar software.

With that said, the following ideas will be addressed in this lengthy post:

  • Results that webinar hosts are seeking
  • Key metrics for webinar programs
  • Successfully evaluating a webinar provider
  • Engaging participants during the event
  • Driving actions and achieving desired results
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General Marketing Your Business Webinar Success Tips

4 Tips for Creating an Irresistible Call-to-Action for Your Webinar

Create a Call-to-Action Your Audience Can't Ignore
Reading Time: 8 minutes

How would you describe your ideal webinar call-to-action (CTA)?

Take a moment to think about it. After all, your call-to-action is critical for traffic conversions and improving your sales funnel. It is THE action you want to call upon your webinar audience to perform.

Your description may be something along the lines of, ‘my ideal webinar CTA should’:

  1. Be compelling!
  2. Convert a large number prospects into attendees.
  3. Keep conversion rates high at a low cost.

These are all good descriptions, and yet they highlight the fact that getting visitors to sign up for your webinar can be difficult. Visitors will abandon the landing page before entering their email address, they’ll ignore your newsletters, they’ll scroll pass your videos.

Considering all this, it is important to realize that your call-to-action plays a central role in the sales process and must be crafted carefully. If you can create irresistible and effective CTAs, you’ll increase conversion rates, reduce ad spend and improve ROI.

Here’s one line that encompasses all you should desire in your call-to-action.

Your call-to-action should be crafted such that your visitors can’t help but do it, whatever “it” is. Your CTA should be irresistible.

Here are some tips for creating a powerful, effective, irresistible call-to-action:

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