Tag Archives: how to conduct an engaging webinar

General Marketing Your Business Webinar Success Tips

4 Tips for Creating an Irresistible Call-to-Action for Your Webinar

Create a Call-to-Action Your Audience Can't Ignore
Reading Time: 8 minutes

How would you describe your ideal webinar call-to-action (CTA)?

Take a moment to think about it. After all, your call-to-action is critical for traffic conversions and improving your sales funnel. It is THE action you want to call upon your webinar audience to perform.

Your description may be something along the lines of, ‘my ideal webinar CTA should’:

  1. Be compelling!
  2. Convert a large number prospects into attendees.
  3. Keep conversion rates high at a low cost.

These are all good descriptions, and yet they highlight the fact that getting visitors to sign up for your webinar can be difficult. Visitors will abandon the landing page before entering their email address, they’ll ignore your newsletters, they’ll scroll pass your videos.

Considering all this, it is important to realize that your call-to-action plays a central role in the sales process and must be crafted carefully. If you can create irresistible and effective CTAs, you’ll increase conversion rates, reduce ad spend and improve ROI.

Here’s one line that encompasses all you should desire in your call-to-action.

Your call-to-action should be crafted such that your visitors can’t help but do it, whatever “it” is. Your CTA should be irresistible.

Here are some tips for creating a powerful, effective, irresistible call-to-action:

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General Web Conferencing Webinar Success Tips

7 Creative Ways To Make Your Next Webinar Engaging & Memorable

webinar
Reading Time: 7 minutes

I’ve attended too many webinars to ever give a precise count. Like anything else, there were those that were engaging and interesting and there were, of course, others that were rather boring, predictable and even suspicious.

First, let’s go over the typical flow of most webinars. To make things interesting, we’ll start at the very top:

  1. Sensational ads are plastered over social media and other platforms promoting the event.
  2. As the day of the event inches closer, visions of grandeur are promised. Ads are shown more frequently with increasingly aggressive reminders.
  3. As the event starts, unbelievable promises are made.
  4. During the event, the host imparts information that seems to be leading up to something.
  5. Closer to the end you see how the tips/techniques were actually part of a larger, more important, limited product that you can get at a “ridiculous bargain.”

Bottom line: most webinars are done for the obvious and single purpose of selling a product. In general, this approach tends to lead to suspicion and low engagement with participants.

Delivering an engaging, dynamic webinar that captivates your audience is not easy. However, if you think creatively, you can distinguish yourself as an authority and present webinars that captivate and enthrall.  

Here Are 7 Techniques To Create Engaging, Impactful Webinar

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Web Conferencing Webinar Success Tips

Do You Offer Webinars? Six Things You Are Probably Doing Wrong

Webinar Success Tips - 6 Things You're Probably Doing Wrong
Reading Time: 3 minutes

Companies that have adopted webinars in their business operations realize unique benefits from the interactions these virtual events foster, from more informed clients to easier, more successful product roll-outs to deeper connections with their prospects and community, among (many) other things.

If your company creates and executes webinars, congratulate yourself on embracing this mode of communication!

With that said, even the most seasoned webinar creators can find ways to improve their events. In fact, experienced webinar presenters may, over time, become complacent and fail to see important opportunities that could amplify their results. If you have offered webinars for a while, here are six things you are probably doing wrong.

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