Virtual events were infrequent before the COVID-19 pandemic reshaped the world. Now, they’re everywhere. This transition has been hard for some businesses. Trying to engage participants virtually is not the same as it was with in-person events. Luckily, a virtual event can have the same excitement and reach as the ones before the coronavirus —…
Eight or nine years ago, I gave up teaching teleseminars. People talking over each other, me as a talking head. Yuck. In 2012 I won the Silver Stevie Award for Best New Product or Service – Media for my teleseminar-based Bring Your Book to Life® Program. You may ask, what changed? Why did I return…
Contrary to popular belief, you don’t need to spend a fortune to market and promote your events. Regardless of whether you’re hosting virtual or IRL (in real life) events, there are a bunch of ways to maximize event attendance without the risk of sending your brand to the poorhouse. Here at MaestroConference we’ve been helping…
Putting on a webinar is a great lead generation tactic, which is why so many snazzy internet marketers have added them to their marketing mix. You might have given thought to conduct your own webinar, but then the reality of what goes into producing a successful webinar paralyzes you. You become cautious, then self-doubt kicks…
Screen sharing is a simple feature that’s available in most webinar solutions. As its name suggests, screen sharing allows remote participants to view your desktop. It’s almost an afterthought when it comes to web conferencing, one of those features that we have all come to expect by default. Yet, it can play a central role…
How would you describe your ideal webinar call-to-action (CTA)? Take a moment to think about it. After all, your call-to-action is critical for traffic conversions and improving your sales funnel. It is THE action you want to call upon your webinar audience to perform. Your description may be something along the lines of, ‘my ideal…