When you find a great blog, you know it. A great blog fills a need. Whether your readers are looking to improve their time management skills or find that ideal work-life balance, the desire to learn more about a particular topic is what fuels that need and drives them to your blog.
Why You Should Blog
Drives traffic to your website. Blog content exposes your business to new readers through search engines and social media.
Converts traffic into leads. Each blog post provides a new opportunity to generate leads for your coaching business. Utilize calls to action to send visitors to landing pages with an enticing offer. Good examples of these include free trials, ebooks, and webinars.
Establishes authority. Imagine you want to have an in-ground pool installed in your backyard. A pretty significant investment. You do some research and find out that there are a variety of shapes, sizes, and materials for pool construction. You search and find a pool company’s blog that answers all of your questions. Would you be more likely to buy from them?
If a client lands on your blog and you answer their questions, fulfill that need, they enter the sales cycle more educated, which in turn shortens the sales cycle and decreases buyers’ remorse significantly.
Growing Your Blog Audience
Promote your posts on social media. If you’re trying to figure out ways to double or even triple traffic to your blog, use social media. Images, quotes, and links are excellent and efficient ways to drive traffic to your posts and start a conversation.
Publish consistently. Blogging on a regular basis can exponentially increase your readers and leads for your coaching business. Once you start posting content and growing your audience, your readers will keep an eye out for your articles and expect them, sending valuable return visitors to your blog.
Make subscribing simple. Melyssa Griffin, blog and social media whiz, suggests using a call to action in multiple locations on your blog to make it simple for your readers to subscribe. Your call to action should be clear, concise and enticing. Tell them why they should be on your list and be specific. What’s in it for them?
Building a Community
Be yourself. Marie Forleo, writer, philanthropist and badass entrepreneur, says “Whenever you feel like it’s all been done before remember this: no one has or ever will have your unique perspective.” I love that quote, and it’s so true! Your readers will notice and appreciate your point of view.
Social Media. One of the biggest traffic drivers to blogs is social media. What’s more is social media networks like Facebook, LinkedIn, Twitter and Instagram (to name a few), breed community. They allow you to engage with your blog readers in a familiar social setting and hone in on your ideal audience.
Engage your community. Many people just starting out with social media will automate their posts which are perfect for maintaining a schedule. However, it doesn’t keep the audience interested. Responding to comments, using polls or surveys and asking questions keep your readers invested.
These tips are a great jumping off point to grow your coaching blog audience, promote your content and build a community. Feeling inspired? Take action now and get started working on your next blog!
What other tips do you have to share? Please leave them in the comment box below.