Tag Archives: virtual conferencing

General Web Conferencing Webinar Success Tips

7 Creative Ways To Make Your Next Webinar Engaging & Memorable

webinar
Reading Time: 7 minutes

I’ve attended too many webinars to ever give a precise count. Like anything else, there were those that were engaging and interesting and there were, of course, others that were rather boring, predictable and even suspicious.

First, let’s go over the typical flow of most webinars. To make things interesting, we’ll start at the very top:

  1. Sensational ads are plastered over social media and other platforms promoting the event.
  2. As the day of the event inches closer, visions of grandeur are promised. Ads are shown more frequently with increasingly aggressive reminders.
  3. As the event starts, unbelievable promises are made.
  4. During the event, the host imparts information that seems to be leading up to something.
  5. Closer to the end you see how the tips/techniques were actually part of a larger, more important, limited product that you can get at a “ridiculous bargain.”

Bottom line: most webinars are done for the obvious and single purpose of selling a product. In general, this approach tends to lead to suspicion and low engagement with participants.

Delivering an engaging, dynamic webinar that captivates your audience is not easy. However, if you think creatively, you can distinguish yourself as an authority and present webinars that captivate and enthrall.  

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General Marketing Your Business

Marketing Trends for 2018 You Can Start Today for Free

marketing trends for 2018
Reading Time: 5 minutes

Marketing is a constantly evolving beast. Accordingly, the plethora of web platforms available to harness its potential keeps growing with it.

It can be difficult to predict which marketing channels will provide the best bang for your company’s buck. It also doesn’t help that the industry is filled with snake-oil salespeople and buzz terms like CRO, growth hacking, influencer marketing, and SEO. 

To help you sort through it all, we’ve scoured the trade shows, talked to marketing and ad agencies, and figured out which marketing trends are defining 2017 and set to continue into 2018

1. Mobile Video

Mobile Video

Mobile video is king these days, with $5.4 billion spent on video advertising (which accounts for 35% of total online spending). Dreamworks CEO, Jeffrey Katzenberg explains that Hollywood is taking notice, spending the past three years focused on creating short, 3- to 5-minute video clips with Game of Thrones production levels aimed directly at mobile audiences.

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Event Marketing Strategies Marketing Your Business

Top 5 Virtual Event Marketing Strategies to Make Your Next Event Pop

top 5 virtual event marketing strategies to make your next event pop
Reading Time: 3 minutes

Listen, it’s time to go big or go home when considering event marketing strategies. Placing an ad for an upcoming event in the newspaper might have been effective in 1980, but it’s certainly not the most productive event marketing strategy being used today. Where will you find your audience – sales leads or potential donors or event participants – in modern society? Online. You got it. So put your event there and reach your intended audience more effectively than ever before. Here are some best practice tips to make your next event pop.

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Web Conferencing Webinar Success Tips

Do You Offer Webinars? Six Things You Are Probably Doing Wrong

Webinar Success Tips - 6 Things You're Probably Doing Wrong
Reading Time: 3 minutes

Companies that have adopted webinars in their business operations realize unique benefits from the interactions these virtual events foster, from more informed clients to easier, more successful product roll-outs to deeper connections with their prospects and community, among (many) other things.

If your company creates and executes webinars, congratulate yourself on embracing this mode of communication!

With that said, even the most seasoned webinar creators can find ways to improve their events. In fact, experienced webinar presenters may, over time, become complacent and fail to see important opportunities that could amplify their results. If you have offered webinars for a while, here are six things you are probably doing wrong.

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Marketing Your Business Webinar Success Tips

Pre-recording Your Webinar Can Drastically Improve Quality

Pre-recording your webinar
Reading Time: 4 minutes

Quality matters in every aspect of content created for your brand. Look at YouTube – this online video platform was created so anyone can create an account and generate content. To stick out, top-earning YouTubers like PewDiePie, Smosh, and WatchMojo built quality HD videos using professional equipment, staff, and scripts.

In doing so, they grew from obscurity to stardom and built revenue machines capable of competing with media juggernauts like Eminem, Justin Bieber, and Katy Perry, who have tens of millions of followers on every platform they choose to participate in. PewDiePie alone ended 2016 with a net worth of $90 million, more than Hillary Clinton, Seth Rogen, even Kendrick Lamar.

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New Features Video Tutorials Web Conferencing

Visualize This: You Don’t Wanna Miss This Month’s New Stuff

Reading Time: 4 minutes

This month, we’re going heavy on the visuals with our newest tools and features such as Visual Polls. Here are some of the new things we’ve introduced on MaestroConference:

Let’s look at these new features a little closer.

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