Screen sharing is a simple feature that’s available in most webinar solutions. As its name suggests, screen sharing allows remote participants to view your desktop. It’s almost an afterthought when it comes to web conferencing, one of those features that we have all come to expect by default. Yet, it can play a central role in your arsenal of webinar interactivity tools, as it remains one of the best ways to encourage collaboration and participation during your webinars.
Why Repurpose Your Webinar?
Delivering quality webinars that your attendees will enjoy and that actually convert is hard work. From organizing useful content to crafting attention-grabbing visuals, a lot of sweat goes into producing an event that offers both a truly effective presentation that informs and an engaging experience that inspires.
Yet, in most cases, webinars are one-time events. The end of the webinar means the end of the experience, which in turn means the end of your opportunity to convert.
While the benefits from a single webinar can be substantial, why not amplify your results by repurposing the recording?
Marketing is a constantly evolving beast. Accordingly, the plethora of web platforms available to harness its potential keeps growing with it.
It can be difficult to predict which marketing channels will provide the best bang for your company’s buck. It also doesn’t help that the industry is filled with snake-oil salespeople and buzz terms like CRO, growth hacking, influencer marketing, and SEO.
To help you sort through it all, we’ve scoured the trade shows, talked to marketing and ad agencies, and figured out which marketing trends are defining 2017 and set to continue into 2018
1. Mobile Video
Mobile video is king these days, with $5.4 billion spent on video advertising (which accounts for 35% of total online spending). Dreamworks CEO, Jeffrey Katzenberg explains that Hollywood is taking notice, spending the past three years focused on creating short, 3- to 5-minute video clips with Game of Thrones production levels aimed directly at mobile audiences.