Tag Archives: get more traffic to your webinars

Email List Email Marketing Event Marketing Strategies Event Planning General Marketing Your Business

Event Marketing Strategy: How To Promote Your Events for FREE

Get the Event Marketing Strategy Guide
Reading Time: 5 minutes

Contrary to popular belief, you don’t need to spend a fortune to market and promote your events. Regardless of whether you’re hosting virtual or IRL (in real life) events, there are a bunch of ways to maximize event attendance without the risk of sending your brand to the poorhouse.

Here at MaestroConference we’ve been helping our customers host thousands of online events, conference calls, and highly interactive webinars since 2009 with over 8 million participants and counting. Though there are many ways to market events, we focus on the ones we have personally found to be the most effective. These savvy event marketing strategies are not only effective but will also save you from spending a huge amount of money on webinar promotion.

For your reading pleasure and convenience, we’ve compiled a lengthy, comprehensive (read: EPIC!) guide to help with your event marketing efforts, the just-now-published guide, “Event Marketing Strategy: Savvy Strategies to Maximize Your Event Attendance”! Download it here now.

Download the Event Marketing Strategy Guide here

If you’re not ready to dive into such an epic guide on event marketing strategies, we’ve written a brief snippet below. 

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Event Planning Marketing Your Business Web Conferencing Webinar Success Tips

How Much Does It Really Cost To Run Webinars?

webinar cost
Reading Time: 6 minutes

There is a good chance you’ve attended a webinar before and perhaps you’ve wonder ‘just how much did it cost to put on this event?’ You may have plans of conducting your own webinar and you’re wondering how much it will set you back or whether it will be an affordable, ROI-positive venture.

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General Marketing Your Business Webinar Success Tips

4 Tips for Creating an Irresistible Call-to-Action for Your Webinar

Create a Call-to-Action Your Audience Can't Ignore
Reading Time: 8 minutes

How would you describe your ideal webinar call-to-action (CTA)?

Take a moment to think about it. After all, your call-to-action is critical for traffic conversions and improving your sales funnel. It is THE action you want to call upon your webinar audience to perform.

Your description may be something along the lines of, ‘my ideal webinar CTA should’:

  1. Be compelling!
  2. Convert a large number prospects into attendees.
  3. Keep conversion rates high at a low cost.

These are all good descriptions, and yet they highlight the fact that getting visitors to sign up for your webinar can be difficult. Visitors will abandon the landing page before entering their email address, they’ll ignore your newsletters, they’ll scroll pass your videos.

Considering all this, it is important to realize that your call-to-action plays a central role in the sales process and must be crafted carefully. If you can create irresistible and effective CTAs, you’ll increase conversion rates, reduce ad spend and improve ROI.

Here’s one line that encompasses all you should desire in your call-to-action.

Your call-to-action should be crafted such that your visitors can’t help but do it, whatever “it” is. Your CTA should be irresistible.

Here are some tips for creating a powerful, effective, irresistible call-to-action:

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