Tag Archives: Virtual Event

Email List Email Marketing Event Marketing Strategies Event Planning General Marketing Your Business

Event Marketing Strategy: How To Promote Your Events for FREE

Get the Event Marketing Strategy Guide
Reading Time: 5 minutes

Contrary to popular belief, you don’t need to spend a fortune to market and promote your events. Regardless of whether you’re hosting virtual or IRL (in real life) events, there are a bunch of ways to maximize event attendance without the risk of sending your brand to the poorhouse.

Here at MaestroConference we’ve been helping our customers host thousands of online events, conference calls, and highly interactive webinars since 2009 with over 8 million participants and counting. Though there are many ways to market events, we focus on the ones we have personally found to be the most effective. These savvy event marketing strategies are not only effective but will also save you from spending a huge amount of money on webinar promotion.

For your reading pleasure and convenience, we’ve compiled a lengthy, comprehensive (read: EPIC!) guide to help with your event marketing efforts, the just-now-published guide, “Event Marketing Strategy: Savvy Strategies to Maximize Your Event Attendance”! Download it here now.

Download the Event Marketing Strategy Guide here

If you’re not ready to dive into such an epic guide on event marketing strategies, we’ve written a brief snippet below. 

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General Marketing Your Business

Marketing Trends for 2018 You Can Start Today for Free

marketing trends for 2018
Reading Time: 5 minutes

Marketing is a constantly evolving beast. Accordingly, the plethora of web platforms available to harness its potential keeps growing with it.

It can be difficult to predict which marketing channels will provide the best bang for your company’s buck. It also doesn’t help that the industry is filled with snake-oil salespeople and buzz terms like CRO, growth hacking, influencer marketing, and SEO. 

To help you sort through it all, we’ve scoured the trade shows, talked to marketing and ad agencies, and figured out which marketing trends are defining 2017 and set to continue into 2018

1. Mobile Video

Mobile Video

Mobile video is king these days, with $5.4 billion spent on video advertising (which accounts for 35% of total online spending). Dreamworks CEO, Jeffrey Katzenberg explains that Hollywood is taking notice, spending the past three years focused on creating short, 3- to 5-minute video clips with Game of Thrones production levels aimed directly at mobile audiences.

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Event Marketing Strategies Marketing Your Business

Top 5 Virtual Event Marketing Strategies to Make Your Next Event Pop

top 5 virtual event marketing strategies to make your next event pop
Reading Time: 3 minutes

Listen, it’s time to go big or go home when considering event marketing strategies. Placing an ad for an upcoming event in the newspaper might have been effective in 1980, but it’s certainly not the most productive event marketing strategy being used today. Where will you find your audience – sales leads or potential donors or event participants – in modern society? Online. You got it. So put your event there and reach your intended audience more effectively than ever before. Here are some best practice tips to make your next event pop.

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