Tag Archives: Virtual Event

General Marketing Your Business

Marketing Trends for 2018 You Can Start Today for Free

marketing trends for 2018
Reading Time: 5 minutes

Marketing is a constantly evolving beast. Accordingly, the plethora of web platforms available to harness its potential keeps growing with it.

It can be difficult to predict which marketing channels will provide the best bang for your company’s buck. It also doesn’t help that the industry is filled with snake-oil salespeople and buzz terms like CRO, growth hacking, influencer marketing, and SEO. 

To help you sort through it all, we’ve scoured the trade shows, talked to marketing and ad agencies, and figured out which marketing trends are defining 2017 and set to continue into 2018

1. Mobile Video

Mobile Video

Mobile video is king these days, with $5.4 billion spent on video advertising (which accounts for 35% of total online spending). Dreamworks CEO, Jeffrey Katzenberg explains that Hollywood is taking notice, spending the past three years focused on creating short, 3- to 5-minute video clips with Game of Thrones production levels aimed directly at mobile audiences.

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Event Marketing Strategies Marketing Your Business

Top 5 Virtual Event Marketing Strategies to Make Your Next Event Pop

top 5 virtual event marketing strategies to make your next event pop
Reading Time: 3 minutes

Listen, it’s time to go big or go home when considering event marketing strategies. Placing an ad for an upcoming event in the newspaper might have been effective in 1980, but it’s certainly not the most productive event marketing strategy being used today. Where will you find your audience – sales leads or potential donors or event participants – in modern society? Online. You got it. So put your event there and reach your intended audience more effectively than ever before. Here are some best practice tips to make your next event pop.

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Company Updates New Features

New Year, New You, New Us – Introducing Exciting New Features on MaestroConference

Introducing Video Conferencing in Social Webinar
Reading Time: 5 minutes

It seems as if we blinked, and just like that, 2016 is the past, 2017 is our present, and we’re living out Back to the Future II with a casino owner in the Oval Office.

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General

How to Facilitate Really Great Events

Reading Time: 2 minutes

Have you ever wondered how to have a really great event?

A great online event is similar to an in-person conference – great events require a little bit of advance planning: thinking through logistics, A/V details, and extra help on the day of the event.

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