Tag Archives: virtual events

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Virtual Unconferences + Why They Are More Engaging for Attendees

An illustration of a woman attending a virtual unconference
Reading Time: 7 minutes

Picture this—you’re in a conference room filled with attendees. You attend a boring introductory speech and panel discussions where speakers are more focused on listening to each other than interacting with the audience. Presentations that either confuse or don’t add anything new. Sound familiar? (Do you even remember when we attended conferences in-person?!?) If you say you’ve never attended a conference like the one just described, well, you’re one of the lucky few. 

Most conferences, though- whether in-person or online -function on a “coffee-presentation-panel discussion-coffee-repeat” schedule. And honestly, don’t most of us attend conferences for the corridor talk or coffee break networking or connections made over happy hours? Does it even make sense to spend most of the day in dimly lit rooms listening to one person speak at the audience? 

That’s where unconferences come in. 

So, What Exactly is an “Unconference”? 

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Taxonomy of Virtual Event Formats

taxonomy of virtual event formats
Reading Time: 4 minutes

Which types of events have been moving to virtual environments?

As soon as COVID forced the world to socially distance, every live event format that was previously being done in person pivoted (or at least attempted) to being fully virtual. Facilitators, event planners, field marketers, trainers, grassroots mobilizers and activists, educators- every role, industry, profession, community- had two choices: i.) postpone indefinitely/cancel their in-person event; OR, ii.) quickly adjust/adapt/pivot the event to online.

To help understand the main types of virtual event formats that companies, organizations, brands are hosting, we looked at the broad event types that we’ve seen and organized them by features, both core and specialized.

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How to Increase Participation + Reach for Virtual Events

Virtual Event

Reading Time: 5 minutes

Virtual events were infrequent before the COVID-19 pandemic reshaped the world. Now, they’re everywhere. This transition has been hard for some businesses. Trying to engage participants virtually is not the same as it was with in-person events. Luckily, a virtual event can have the same excitement and reach as the ones before the coronavirus — with the right tools and tips, that is.

The Challenges of Engaging Online

As you’ve likely discovered, business events take on new challenges in the digital world. Something as basic as spreading the word looks different — the announcement must have a link to a platform where you’ll host the event. Bigger aspects, too, like question-and-answer sessions, are now changing.

The reality, however, is that this transition to the digital world is necessary. Until a vaccine or cure comes along, people around the world will be social distancing, wearing masks, and finding alternatives to in-person gatherings. And with virtual events, getting people to stay focused is critical.

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